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Services marketing

Lovelock, Christopher H.

Services marketing by Christopher H. Lovelock - 3rd ed. - London: Prentice-Hall International 1996 - xii, 660p., app., bib., ind. 24 cm x 18 cm

ISBN: 0134613775

Subjects--Topical Terms:
challenges
senior management
strategic issues
tools for service marketers
understanding services

Dewey Class. No.: 658.804 / LOV

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