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The making of an advertising campaign

Niefeld, Jaye Sutter

The making of an advertising campaign by Jaye Sutter Niefeld - New Jersey: Prentice-Hall, Inc. 1989 - vii, 102p. 29 cm x 21 cm

ISBN: 0135461936

Subjects--Topical Terms:
advertising campaign
creative work
media plan
merchandising
public relations
target groups

Dewey Class. No.: 659.113 / NIE

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