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The principles of advertising at work

Thorson, Esther

The principles of advertising at work by Esther Thorson - Illinois: NTC Business Books 1989 - xii, 241p. 28 cm x 22 cm

ISBN: 844231754

Subjects--Topical Terms:
advertising impact
advertising research
advertising to children
agencies
agency-client relations
clients
creative agencies of 80s
creative strategies
execution
legal advertising
market segmentation
media
mergers
Outdoor advertising
political advertising
positioning
products
social concerns

Dewey Class. No.: 659.1 / THO

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