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Gimmicks make money in retailing

Minsky, Betty Jane

Gimmicks make money in retailing by Betty Jane Minsky - California: Sage Publications Inc. 1995 - xii, 296p., ref., ind. 22 cm x 14 cm

ISBN: 870050958

Subjects--Topical Terms:
mailing service
outdoor activity
promotion
selling
shopping center
strategy

Dewey Class. No.: 658.8 / MIN

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