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The creative connection : advertising copywriting and idea visualization

Winters, Arthur A.

The creative connection : advertising copywriting and idea visualization by Arthur A. Winters, Shirley F. Milton, and visualized by Joseph Giano - New York: Fairchild Publications 1982 - xiii, 193p., glos., bib., ind. 30 cm x 23 cm

ISBN: 870053167

Subjects--Topical Terms:
advertising campaign
advertising copy strategy
body copy
broadcast copywriting for radio television
copy for other media
copy language
copywriter
creative connection
developing copy
headlines
idea visualization perceptual language for copywriters
legals
mandatories
vizthink exercises
vizthinking

Dewey Class. No.: 659.1322 / WIN

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