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ESOMAR handbook of market and opinion research

McDonald, Colin (ed.)

ESOMAR handbook of market and opinion research - 4th ed. - Netherland: ESOMAR Central Secretariat 1998 - xii, 1194p., ind. 24 cm x 16 cm

ISBN: 9232112717

Subjects--Topical Terms:
brand
communication of research results
consumer panels
cultural values
customer satisfaction research
data processing
employee
financial
geodemographics
Indian market life styles
market research studies
Marketing intelligence
media
opinion polling
packaging
pricing
qualitative research
quantitative research
research among children
retail marketing
samplling
segmentation

Dewey Class. No.: 658.834 / ESO

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