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Cases in marketing management and strategy : an Asia-Pacific perspective

Quelch, John A.

Cases in marketing management and strategy : an Asia-Pacific perspective by John A. Quelch, Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan - Singapore: Simon and Schuster (Asia) Pte Ltd. 1996 - ix, 507p. 23 cm x 17 cm

ISBN: 0135770572

Subjects--Topical Terms:
analysing opportuity
cases
controlling the marketing effort
developing strategies
implementing
organising
planning programs
reaching
selecting target markets
understanding marketing management

Dewey Class. No.: 658.8020722 / QUE

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