Consumer behaviour
Mowen, John C.
Consumer behaviour by John C. Mowen and Michael Minor - 5th ed. - New Delhi: Prentice-Hall of India Private Limited 1998 - xxi, 696p., ind. 25 cm x 20 cm
0137700415
attitudes
behaviour change
behaviour learning
brand loyalty
consumer behaviour
consumer environment
consumer satisfaction
marketing manager
motivation
personality
persuasive communications
psychographics
658.8342 / MOW
Consumer behaviour by John C. Mowen and Michael Minor - 5th ed. - New Delhi: Prentice-Hall of India Private Limited 1998 - xxi, 696p., ind. 25 cm x 20 cm
0137700415
attitudes
behaviour change
behaviour learning
brand loyalty
consumer behaviour
consumer environment
consumer satisfaction
marketing manager
motivation
personality
persuasive communications
psychographics
658.8342 / MOW