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Research methods in mass communication

Stempel, Guido H. (ed.)

Research methods in mass communication - 2nd ed. - Englewood Cliff: Prentice-Hall, Inc. 1989 - ix, 418p., ind. 23 cm x 15 cm

ISBN: 0137739877

Subjects--Topical Terms:
communication research methodology
content analysis
ethical issues
experimental research
historical
legal
mass media research methodology
qualitative
statistical tools
survey
theory construction

Dewey Class. No.: 302.23 / RES

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