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Advertising principles and practice

Wells, William

Advertising principles and practice by William Wells, John Burnett and Sandra Moriarty - 4th ed. - New Jersey: Prentice Hall 1998 - xxi, 731p., app., glos., ind. 27 cm x 21 cm

ISBN: 0137833660

Subjects--Topical Terms:
advertising foundations environment
advertising media
advertising operations
creating advertising
miscellaneous advertising
planning
strategy

Dewey Class. No.: 659.1 / WEL

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