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Social marketing: strategies for changing public behaviour

Kotler, Philip

Social marketing: strategies for changing public behaviour by Philip Kotler and Eduardo L. Roberto - 1st ed. - New York: The Free Press 1989 - xii, 401p., note, ind. 24 cm x 16 cm

ISBN: 002918461

Subjects--Topical Terms:
developing social marketing programs
environment
managing social marketing
social marketing

Dewey Class. No.: 658.8 / KOT

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