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Advanced marketing strategy : phenomenon, analysis, and decisions

Urban, Glen L.

Advanced marketing strategy : phenomenon, analysis, and decisions by Glen L. Urban and Steven H. Star - New Jersey: Prentice-Hall Inc. 1991 - xx, 563p., ref., ind. 26 cm x 21 cm

ISBN: 0138519404

Subjects--Topical Terms:
competitive behaviour
control
customer decision making
decision making
Godfather's Pizza
life cycles
management of established products
market response
market segmentation
marketing management
product line
product positioning
strategic planning
tactics
worldwide corporate strategy

Dewey Class. No.: 658.802 / URB

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