Using research in public relations: applications to program management
Broom, Glen M.
Using research in public relations: applications to program management by Glen M. Broom and David M. Dozier - 1st ed. - Englewood Cliffs: Prentice Hall 1990 - xviii, 414p., tab., fig., app., ind. 25 cm x 18 cm
0139391665
analyzing data
evaluate programs
gathering information
interpreting
monitor programs
plan programs
public relations
reporting
role of research
testing
659.2072 / BRO
Using research in public relations: applications to program management by Glen M. Broom and David M. Dozier - 1st ed. - Englewood Cliffs: Prentice Hall 1990 - xviii, 414p., tab., fig., app., ind. 25 cm x 18 cm
0139391665
analyzing data
evaluate programs
gathering information
interpreting
monitor programs
plan programs
public relations
reporting
role of research
testing
659.2072 / BRO