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Media planning and buying : principles and practice in the Indian context

Menon, Arpita

Media planning and buying : principles and practice in the Indian context by Arpita Menon - New Delhi: Tata McGraw Hill Education Pvt. Ltd. 2010 - xvi, 345p., ann., glos., ind. 23 cm x 15 cm

ISBN: 9780070147607

Subjects--Topical Terms:
budget setting
building a plan
buying process
evaluation media buys
market prioritization
media basics
media planning
mix decision
plan implementation
scheduling
solutions approach
strategy
TG definition
weights

Dewey Class. No.: 659.111 / MEN

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