No money marketing : from upstart to big brand on a frugal budget
Paul, Jessie
No money marketing : from upstart to big brand on a frugal budget by Jessie Paul - New Delhi: Tata McGraw Hill Education Private Limited 2009 - xiv, 189p., ind., ref. 23 cm x15 cm
9780070152700
amplifying the conversations
awards marketing
core versus surround brand attributes
country of origin
defining brand identity
executive branding
frugal merketer's guide to the flat world ecosystem
globalizing the marketing department
leadership
leverging the flat world
media relations
online presence
practitioner's playbook
price
quest for a unique identity
sustainability
think flat, live frugal
658.827 / PAU
No money marketing : from upstart to big brand on a frugal budget by Jessie Paul - New Delhi: Tata McGraw Hill Education Private Limited 2009 - xiv, 189p., ind., ref. 23 cm x15 cm
9780070152700
amplifying the conversations
awards marketing
core versus surround brand attributes
country of origin
defining brand identity
executive branding
frugal merketer's guide to the flat world ecosystem
globalizing the marketing department
leadership
leverging the flat world
media relations
online presence
practitioner's playbook
price
quest for a unique identity
sustainability
think flat, live frugal
658.827 / PAU