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Services marketing : a strategic approach

Goncalves, Karen P.

Services marketing : a strategic approach by Karen P. Goncalves - New Jersey: Prentice-Hall, Inc. 1998 - xiv., 225p., ind. 23 cm x 18 cm

ISBN: 0139548920

Subjects--Topical Terms:
cases
developing
experiential exercises
implementing service strategies
services marketing
services marketing mix

Dewey Class. No.: 658.804 / GON

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