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Creating breakthrough products : innovation from product planning to program approval

Cagan, Jonathan

Creating breakthrough products : innovation from product planning to program approval by Jonathan Cagan, Craig M. Vogel foreword by Bruce Nussbaum - New Jersey: Prentice Hall, Inc. 2002 - xxxii, 302p., glos., ind. 24 cm x 18 cm - Financial Times Prentice Hall books .

ISBN: 0139696946

Subjects--Topical Terms:
automotive design
brand strategy
case studies
marketing research
new products
product management
production planning

Dewey Class. No.: 658.575 / CAG

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