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International marketing

Cateora, Philip R.

International marketing by Philip R. Cateora, John L. Graham and Prashant Salwan - New Delhi: Tata McGraw-Hill Publishing Company Limited 2008 - xxxi, 888p., glos., ind. 24 cm x 18 cm

ISBN: 9780070666993

Subjects--Topical Terms:
cases
consumer
cultural environment
emerging markets
export marketing
global marketing strategy
integrated marketing communications
international business enterprises
international trade
personal selling
political environment
pricing

Dewey Class. No.: 658.84 / CAT

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