Modern competitive strategy

Walker, Gordon

Modern competitive strategy by Gordon Walker - 2nd ed. - New Delhi: Tata McGraw Hill Pvt Ltd 2007 - xvi, 346p., glos,.ind. 24 cm x 18 cm

9780070668201


building competitive advantage
decision making
expanding the scope
governing
industry analysis
industry and firm evolution
managing the boundaries
multibusiness firm
new business development
partnering
strategic planning
strategy execution

658.4012 / WAL
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