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Services marketing: text and cases

Nargundkar, Rajendra

Services marketing: text and cases by Rajendra Nargundkar - 3rd ed. - New Delhi: TATA McGraw-Hill Education (India) Private Limited 2011 - xxxix, 425p., bib. 22 cm x 14 cm

ISBN: 9780070682122

Subjects--Topical Terms:
case studies
India
marketing
service industries

Dewey Class. No.: 658.804 / NAR

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