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The social psychology of consumer behaviour

Bagozzi, Richard P.

The social psychology of consumer behaviour by Richard P. Bagozzi, Zeynep Guhan-Canli and Joseph R.Priester - New Delhi: Tata McGrow-Hill Education Pvt. Ltd. 2010 - xi, 222p., bib., glos., ref., ind. 23 cm x 15 cm

ISBN: 9780070700598

Subjects--Topical Terms:
attitude change
congtitive processes
consumer behaviour
consumotion
economics
markets
social aspects

Dewey Class. No.: 306.3 / BAG

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