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Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler And Ajay Pandit - 5th ed. - New Delhi: Tata McGraw-Hill Publishing Company Limited 2012 - xxvii, 763p., ind. 24 cm x 18 cm

ISBN: 9780070700994

Subjects--Topical Terms:
aligning strategy
building customer relationship
case
consumer behaviour
customer defined service
customer expectations
customer service
integrated service marketing communications
marketing
pricing of service
service design
service industries
service recovery
services marketing

Dewey Class. No.: 658.8 / SER

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