Wikibrands : reinventing your company in a customer- driven marketplace
Moffitt, Sean
Wikibrands : reinventing your company in a customer- driven marketplace by Sean Moffitt and Mike Dover - New Delhi: Tata McGraw Hill Education Private Limited 2011 - xv, 318p., ind. 23 cm x15 cm
9780071331807
applying Wikibrands beyond the corporation
birth of Wikibrands
branding (marketing)
community development
community management
flirt model
future
internalizing community and channeling tom Sawyer
internet marketing
measurement and metrics
personal Wikibrands
product management
reinventing the marketing paradigm
rules, guidelines and rituals
six benefits of wikibrands
Wikibrand road map
Wikibrands primier
wikibrands story
Wikis (computer science)
658.827 / MOF
Wikibrands : reinventing your company in a customer- driven marketplace by Sean Moffitt and Mike Dover - New Delhi: Tata McGraw Hill Education Private Limited 2011 - xv, 318p., ind. 23 cm x15 cm
9780071331807
applying Wikibrands beyond the corporation
birth of Wikibrands
branding (marketing)
community development
community management
flirt model
future
internalizing community and channeling tom Sawyer
internet marketing
measurement and metrics
personal Wikibrands
product management
reinventing the marketing paradigm
rules, guidelines and rituals
six benefits of wikibrands
Wikibrand road map
Wikibrands primier
wikibrands story
Wikis (computer science)
658.827 / MOF