The dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency
Sugiyama, Kotaro
The dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency by Kotaro Sugiyama and Tim Andree - New Delhi: Tata McGraw Hill Education Private Limited 2011 - xxiv, 310p., ind., ref., epil. 22 cm x15 cm
9780071332491
advertising
advertising agencies Japan management
breadth and depth
case studies of the cross switch way
creating scenarios for cross communication
cross communication
cross communication imperative
cross switch design process
dentsu
dentsu comes of age
from insight to scenario creation
marketing management
putting cross switch into play
structure design and measurement for cross switch
658.8 / SUG
The dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency by Kotaro Sugiyama and Tim Andree - New Delhi: Tata McGraw Hill Education Private Limited 2011 - xxiv, 310p., ind., ref., epil. 22 cm x15 cm
9780071332491
advertising
advertising agencies Japan management
breadth and depth
case studies of the cross switch way
creating scenarios for cross communication
cross communication
cross communication imperative
cross switch design process
dentsu
dentsu comes of age
from insight to scenario creation
marketing management
putting cross switch into play
structure design and measurement for cross switch
658.8 / SUG