Mobile marketing : fundamentals and strategy

Varnali, Kaan

Mobile marketing : fundamentals and strategy by Kann Varnali, Aysegul Toker and Cengiz Yilmaz - New Delhi: Tata McGraw Hill Education Private Limited 2011 - xii, 163p., ind., glos., ref. 21 cm x14 cm

9780071332507


codes of conduct
consumer attention
consumer centric model for mobile marketing
consumer privacy
consumer response
defining mobile marketing
embedded mobile devices
facilitators
future of mobile marketing
interactive voice response
location based services
marketing to children
mobile games
mobile internet
mobile payments
mobile revolution
mobile tagging
mobile tv
permission
ringback tone
short message service
social network based data
telemarketing
unique value propositions

658.8 / VAR
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