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Customer relationship management

Makkar, Urvashi

Customer relationship management by Urvashi Makkar and Harinder Kumar Makkar - New Delhi: TATA McGraw-Hill Education (India) Private Limited 2012 - xxxix, 425p., bib. 22 cm x 14 cm

ISBN: 9780071333313

Subjects--Topical Terms:
CRM
customer relationship management
management

Dewey Class. No.: 658.812 / MAK

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