The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges
Bates, Sandra M.
The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges by Sandra M. Bates - New York: McGraw-Hill 2012 - xxxi, 241p., notes, ind. 24 cm x 16 cm
9780071754996
advertising
brand name products
branding
business model
communication
diffusion of innovation
health care
leadership
marketing
reputation
resource conservation
658.827 / BAT
The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges by Sandra M. Bates - New York: McGraw-Hill 2012 - xxxi, 241p., notes, ind. 24 cm x 16 cm
9780071754996
advertising
brand name products
branding
business model
communication
diffusion of innovation
health care
leadership
marketing
reputation
resource conservation
658.827 / BAT