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Uprising : how to build a brand--and change the world--by sparking cultural movements

Goodson, Scott

Uprising : how to build a brand--and change the world--by sparking cultural movements by Scott Goodson - New York: McGraw Hill 2012 - xiii, 256p., notes, ind. 24 cm x 16 cm

ISBN: 9780071782821

Subjects--Topical Terms:
branding
marketing
social movements

Dewey Class. No.: 658.802 / GOO

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