Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Paharia, Rajat
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement by Rajat Paharia - New Delhi: McGraw Hill Education 2013 - xv, 283p., app., notes, ind. 24 cm x 16 cm
9780071813372
big data
brand loyalty
consumer space
corporate culture
customer engagement
customer relations
employee engagement
employee space
gamification
intrinsic motivators
loyalty 3.0 program
marketing management
organizational behavior
658.812 / PAH
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement by Rajat Paharia - New Delhi: McGraw Hill Education 2013 - xv, 283p., app., notes, ind. 24 cm x 16 cm
9780071813372
big data
brand loyalty
consumer space
corporate culture
customer engagement
customer relations
employee engagement
employee space
gamification
intrinsic motivators
loyalty 3.0 program
marketing management
organizational behavior
658.812 / PAH