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Social media analytics : effective tools for building, interpreting, and using metrics

Sponder, Marshall

Social media analytics : effective tools for building, interpreting, and using metrics by Marshall Sponder - New York: McGraw Hill Education 2012 - xiv, 316p., notes, ind. 23 cm x 15 cm

ISBN: 9780071824491

Subjects--Topical Terms:
consumer profiling
internet marketing
marketing research
social media

Dewey Class. No.: 658.872 / SPO

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