Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability

Raju, Jagmohan

Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability by Jagmohan Raju and Z. John Zhang - 1st ed. - New Jersey: Wharton School Publishing 2010 - xii, 212p., ind. 24 cm x 16 cm

9780131494183


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