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Advertising, principles and practices

Moriarty, Sandra

Advertising, principles and practices by Sandra Moriarty, Nancy Mitchell and William Wells - 8th ed. - New Jersey: Pearson Education, Inc. 2009 - xlvi, 640p., app., glos., notes, ind. 28cm x 22 cm

ISBN: 9780132224154

Subjects--Topical Terms:
advertising
consumer audience
copywriting
creative side
designing
media basics
media planning and buying
practice
production
public relations
role in marketing
sales promotion
society
special advertising campaigns
strategic research
study and teaching

Dewey Class. No.: 659.1 / MOR

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