Competitive advantage

Porter, Michael P.

Competitive advantage by Michael P. Porter - New York: The Free Press 1985 - xviii, 557p., bib., ind. 24 cm x 16 cm

0029250900


achieving interrelationships
advantage
competitive strategy
competitors selection
complementary products
corporate strategy
cost advantage
defensive strategy
differentiation
horizontal strategy
industry segmentation
strategy under uncertainty
substitution
technology and competitive advantage

658 / POR
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