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Tourism marketing

Chaudhary, Manjula

Tourism marketing by Manjula Chaudhary - New Delhi: Oxford University Press 2010 - xvi, 286p., ind. 24 cm x 18 cm

ISBN: 9780198066309

Subjects--Topical Terms:
competitive tourism marketing strategies
demand forecasting
distribution
market competition
market segmentation
marketing management information system
marketing mix
people in tourism
physical evidence
positioning
pricing
promotion
targeting
technology
tourism marketing
tourism marketing environment
tourism product
tourist behaviour

Dewey Class. No.: 658.809647 / CHA

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