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Brand management : Principles and Practices

Dutta, Kirti

Brand management : Principles and Practices by Kirti Dutta - New Delhi: Oxford University Press 2012 - xxiii, 455p., ind. 22 cm x 14 cm

ISBN: 9780198069867

Subjects--Topical Terms:
borderless world
brand equity
brand name products
brand positioning
branding
branding challenges
building resilient brands
case study
consumer and markets
creating a brand
e-branding
managing brand
marketing
marketing communications
marketing programme
organizational culture
product management

Dewey Class. No.: 658.827 / DUT

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