Normal view MARC view ISBD view

Marketing

Baines, Paul

Marketing by Paul Baines, Chris Fill, Kelly Page - New Delhi: Oxford University Press 2013 - xxix, 697p., glos., ind. 27 cm x 20 cm

ISBN: 9780198079443

Subjects--Topical Terms:
business to business marketing
channel management
consumer buying behaviour
digital marketing
international market development
managing marketing communications
market segmentation
marketing
marketing environment
marketing management
marketing mix
marketing research
marketing strategy
positioning
postmodern marketing
price decision
principles of marketing management
relational marketing
retailing

Dewey Class. No.: 658.8 / BAI

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)