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Managing imitation strategies : how later entrants seize markets from pioneers

Schnaars, Steven P.

Managing imitation strategies : how later entrants seize markets from pioneers by Steven P. Schnaars - New York: The Free Press 1994 - v, 294p., notes, bib., ind. 24 cm x 16 cm

ISBN: 0029281059

Subjects--Topical Terms:
economic aspects
entrepreneurship
marketing
technological innovations

Dewey Class. No.: 658.8 / SCH

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