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Services marketing : text and cases

Jauhari, Vinnie

Services marketing : text and cases by Vinnie Jauhari and Kirti Dutta - 2nd ed. - New Delhi: Oxford University Press 2017 - xx, 578p., ref., ind. 24 cm x 19 cm - Oxford higher education .

ISBN: 9780199456161

Subjects--Topical Terms:
branding
cycle strategies
goods and services
service industries--marketing

Dewey Class. No.: 658.8 / JAU

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