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Consumer behaviour

Sahney, Sangeeta

Consumer behaviour by Sangeeta Sahney - New Delhi: Oxford University Press 2017 - xii, 586p., ref., ind. 28 cm x 22 cm

ISBN: 9780199472680

Subjects--Topical Terms:
marketing research
motivation research
sales promotion
United States

Dewey Class. No.: 658.8342 / SAH

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