Cultural strategy : using innovative ideologies to build breakthrough brands
Holt, Douglas
Cultural strategy : using innovative ideologies to build breakthrough brands by Douglas Holt and Douglas Cameron - New York: Oxford University Press 2010 - xv, 387p., ind. 24 cm x 16 cm
9780199587407
applying the cultural strategy model
case studies
cultural innovation theory
cultural studio forms underground
freelancers union
fuse music television
marketing
organizing for cultural innovation
social aspects
branding
658.827 / HOL
Cultural strategy : using innovative ideologies to build breakthrough brands by Douglas Holt and Douglas Cameron - New York: Oxford University Press 2010 - xv, 387p., ind. 24 cm x 16 cm
9780199587407
applying the cultural strategy model
case studies
cultural innovation theory
cultural studio forms underground
freelancers union
fuse music television
marketing
organizing for cultural innovation
social aspects
branding
658.827 / HOL