The advertising kit : a complete guide for small business
Smith, Jeanette
The advertising kit : a complete guide for small business by Jeanette Smith - New York: Prentice-Hall International, Inc. 1994 - viii, 292p., ind. 24 cm x 16 cm
0029295157
advertising
billboards
cable TV
check competition
choosing media
direct mail
magazines
newspapers
plan
publicity
radio
small business
targeting customers
transit
TV
writing advertising message
yellow pages
659.1 / SMI
The advertising kit : a complete guide for small business by Jeanette Smith - New York: Prentice-Hall International, Inc. 1994 - viii, 292p., ind. 24 cm x 16 cm
0029295157
advertising
billboards
cable TV
check competition
choosing media
direct mail
magazines
newspapers
plan
publicity
radio
small business
targeting customers
transit
TV
writing advertising message
yellow pages
659.1 / SMI