Strategic marketing : creating competitive advantage
West, Douglas
Strategic marketing : creating competitive advantage by Douglas West, John Ford and Essam Ibrahim - 2nd ed. - New York: Oxford University Press, Inc. 2010 - xxvi, 585p., ind. 24 cm x18 cm
9780199642601
branding strategies
e-marketing strategies
environmental and internal analysis
marketing communications
marketing decision making
marketing management
marketing strategy
overview and strategy blueprint
pricing and distribution
product innovation and development strategies
relational and sustainability strategies
segmentation, targeting and positioning strategies
service marketing strategies
social and ethical strategies
strategic marketing decisions, choices and mistakes
strategy implementation, control and metrics
658.8101 / WES
Strategic marketing : creating competitive advantage by Douglas West, John Ford and Essam Ibrahim - 2nd ed. - New York: Oxford University Press, Inc. 2010 - xxvi, 585p., ind. 24 cm x18 cm
9780199642601
branding strategies
e-marketing strategies
environmental and internal analysis
marketing communications
marketing decision making
marketing management
marketing strategy
overview and strategy blueprint
pricing and distribution
product innovation and development strategies
relational and sustainability strategies
segmentation, targeting and positioning strategies
service marketing strategies
social and ethical strategies
strategic marketing decisions, choices and mistakes
strategy implementation, control and metrics
658.8101 / WES