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Global marketing management : changes, new challenges and strategies

Lee, Kiefer

Global marketing management : changes, new challenges and strategies by Kiefer Lee, Steve Carter - Oxford: Oxford University Press 2012 - xxv, 578p., glos., ind. 27 cm x 20 cm

ISBN: 9780199668724

Subjects--Topical Terms:
global marketing
global marketing environment
global marketing opperation
global marketing strategies
globalization
marketing
marketing management

Dewey Class. No.: 658.84 / LEE

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