Response : The complete guide to profitable direct marketing
Geller, Lois K.
Response : The complete guide to profitable direct marketing by Lois K. Geller - New York: Oxford University Press Inc. 2002 - xxi, 360p., glo.,app.,ind. 24 cm x 16 cm
0195158695
business
campaign planning
catalog connections
cost and mail order math
culture
customer identification
direct mail packages
direct marketing
direct response advertising
effective offer elements
loyalty programs
relationship building
successful marketers
658.84 / GEL
Response : The complete guide to profitable direct marketing by Lois K. Geller - New York: Oxford University Press Inc. 2002 - xxi, 360p., glo.,app.,ind. 24 cm x 16 cm
0195158695
business
campaign planning
catalog connections
cost and mail order math
culture
customer identification
direct mail packages
direct marketing
direct response advertising
effective offer elements
loyalty programs
relationship building
successful marketers
658.84 / GEL