Strategic new product development for the global economy
Kono, Toyohiro
Strategic new product development for the global economy by Toyohiro Kono and Leonard Lynn - New York: Palgrave Macmillan 2007 - xvi, 263p., notes, ref., ind. 22 cm x 14 cm
9780230001992
creating new product
creativity in research
evaluation
globalisation
launching
new product fail
new products
product development processes
recent trends
stopping an NPD process
strategic planning
success in business
658.575 / KON
Strategic new product development for the global economy by Toyohiro Kono and Leonard Lynn - New York: Palgrave Macmillan 2007 - xvi, 263p., notes, ref., ind. 22 cm x 14 cm
9780230001992
creating new product
creativity in research
evaluation
globalisation
launching
new product fail
new products
product development processes
recent trends
stopping an NPD process
strategic planning
success in business
658.575 / KON