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The objects of affection : semiotics and consumer culture

Berger, Arthur Asa

The objects of affection : semiotics and consumer culture by Arthur Asa Berger - New York: Palgrave Macmillan 2010 - xiii, 198p., bib., ind. 21 cm x 14 cm

ISBN: 9780230103733

Subjects--Topical Terms:
aesthetics
brands
consumer behavior
consumer cultures
culture
identity
language and culture
marketing theory
material culture
object
psychological aspects
science os signs
semiotic models
semiotics
semiotics applications
social aspects

Dewey Class. No.: 302.2 / BER

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