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The nature of marketing: Marketing to the swarm as well as the herd

Brymer, Chuck

The nature of marketing: Marketing to the swarm as well as the herd by Chuck Brymer - New York: Palgrave Macmillan 2009 - xiii, 205p., notes, ind. 24 cm x 16 cm

ISBN: 9780230203365

Subjects--Topical Terms:
consumer society
digital community
market segmentation
marketing
swarm

Dewey Class. No.: 658.8 / BRY

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