How to brand nations, cities and destinations : a planning book for place branding
Moilanen, Teemu
How to brand nations, cities and destinations : a planning book for place branding by Teemu Moilanen and Seppo Rainisto - New York: Palgrave Macmillan 2009 - ix, 202p., bib., ind. 24 cm x 16 cm
9780230220928
building a country brand
city and destination branding
city promotion
operational plan
place marketing
910.688 / MOI
How to brand nations, cities and destinations : a planning book for place branding by Teemu Moilanen and Seppo Rainisto - New York: Palgrave Macmillan 2009 - ix, 202p., bib., ind. 24 cm x 16 cm
9780230220928
building a country brand
city and destination branding
city promotion
operational plan
place marketing
910.688 / MOI