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Marketing through turbulent times

Darroch, Jenny

Marketing through turbulent times by Jenny Darroch - New York: Palgrave Macmillan 2010 - xvi, 176p., ref., ind. 24 cm x 16 cm

ISBN: 9780230237308

Subjects--Topical Terms:
benefits
business logistics
consumer response
consumers attitudes
risks
social media

Dewey Class. No.: 658.8 / DAR

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