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Demand chain management

Agrawal, D. K.

Demand chain management by D. K. Agrawl, D. P. Agrawal and Deepali Singh - New Delhi: Macmillan Publishers India Ltd 2010 - vii, 224p., ind. 24 cm x 16 cm

ISBN: 9780230330634

Subjects--Topical Terms:
capitalising on the distribution channel
demand chain management
demand driven business strategy
dynamics of business scenario
leveraging information technology
market responsive demand chain
market responsiveness capability
potential benefits
real time information flow
superior logistics services

Dewey Class. No.: 658.84 / AGR

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